ATTA® for Action Awards

Empowering the future of African Tourism
8 Meaningful Impact Tourism Categories
A united commitment to tourism in Africa

We look forward to celebrating with you

Introducing the ATTA® for Action Awards, celebrating African tourism champions driving positive change. From eco-innovation to community empowerment, these trailblazers set new standards for meaningful impact in travel.

Share your commitment to transforming African tourism with industry colleagues. Enter the ATTA® for Action Awards, brought to you by Botswana Tourism Organisation, and be recognised for your exceptional initiatives in heritage preservation, wildlife conservation, eco-innovation, and more.

Join us at a special awards event at Experience Africa on the evening of 1 July to honour their extraordinary contributions.

Submissions closed 7 June. Thank you to all those who entered!

Categories

Do you have what it takes to win an ATTA® for Action Award? Select your category below.

ATTA® Heart for Heritage and Community Champion

This award recognises an organisation that demonstrates exceptional leadership in heritage-focused African tourism, and creates a corporate culture of community, empowerment and inclusivity within their internal teams. 

Do you champion heritage tourism experiences that celebrate Africa’s rich cultures and traditions? This award recognises an organisation that demonstrates exceptional leadership in heritage-focused African tourism, showcasing the continent’s diverse historical sites and ensuring local communities benefit from tourism. Do you also have a corporate culture of community, empowerment and inclusivity? Show us your commitment and your passion for preserving Africa’s heritage for generations to come.

By entering the ATTA® for Action awards, you affirm your role as a leader in responsible tourism, demonstrating to peers, partners, and customers your commitment to making a meaningful impact.

Don’t forget to ensure you select the correct award category you are entering and provide all necessary information and supporting materials.

ATTA® Ethical Wildlife Experience

This award recognises an organisation that offers ethical wildlife tour experiences that respects animal welfare (captive and wild), educates tourists, and where applicable, has demonstrated a significant contribution to natural habitat conservation and the reduction of human wildlife conflict.

Are you dedicated to wildlife conservation and ethical wildlife tour experiences? This award is for you! We’re looking for an organisation that prioritises animal welfare, minimises environmental impact, and actively supports conservation efforts. Showcase your educational approach, dedication to ethical wildlife viewing, and commitment to protecting Africa’s precious wildlife for a sustainable future.

By entering the ATTA® for Action awards, you affirm your role as a leader in responsible tourism, demonstrating to peers, partners, and customers your commitment to making a meaningful impact.

Don’t forget to ensure you select the correct award category you are entering and provide all necessary information and supporting materials.

ATTA® Eco-Innovation in Hospitality

This award recognises an organisation that honours accommodation establishments with integrated innovative eco-friendly practices and technologies and that have effectively integrated renewable energy sources into their operations.

Do you champion eco-friendly travel practices and empower destinations to thrive? This award recognises an organisation that integrates climate change mitigation and adaptation strategies and minimises their footprint throughout their operations or through those they work with. Demonstrate your leadership in creating a positive impact and shaping a more robust future for African tourism.

By entering the ATTA® for Action awards, you affirm your role as a leader in responsible tourism, demonstrating to peers, partners, and customers your commitment to making a meaningful impact.

Don’t forget to ensure you select the correct award category you are entering and provide all necessary information and supporting materials.

ATTA® Earth-Friendly Cuisine

This award celebrates organisations that prioritise seasonal, local and indigenous produce, working with ethical suppliers, minimising food waste, and educating guests and other stakeholders.

Does your organisation prioritise sourcing seasonal, local, and indigenous produce whilst minimising food waste? This award highlights a commitment to reducing your environmental footprint and offering guests an eco-conscious hospitality experience.

By entering the ATTA® for Action awards, you affirm your role as a leader in responsible tourism, demonstrating to peers, partners, and customers your commitment to making a meaningful impact.

Don’t forget to ensure you select the correct award category you are entering and provide all necessary information and supporting materials.

ATTA® Meaningful Engagement Champion

This award recognises the tourism entity that has demonstrated exceptional commitment to protecting both people and places through outstanding employee and client engagement initiatives. It honours those who have successfully fostered a culture of caring within their workforce and clientele, actively involving them in meaningful conservation and community actions.

Do you believe in a holistic approach to tourism that benefits both communities and the environment? This award recognises a community tourism programme that prioritises wellbeing, fosters eco-friendly practices, and empowers local residents. Demonstrate your commitment to cultural preservation, environmental sustainability, and creating a positive impact for all stakeholders.

By entering the ATTA® for Action awards, you affirm your role as a leader in responsible tourism, demonstrating to peers, partners, and customers your commitment to making a meaningful impact.

Don’t forget to ensure you select the correct award category you are entering and provide all necessary information and supporting materials.

ATTA® Digital Storytelling Champion

This award recognises a captivating digital media story (video, blog post, podcast, social media campaign) that inspired viewers or readers to travel responsibly from coast to coast and contribute to a positive impact on the continent.

Are you a creative storyteller passionate about purposeful travel in Africa? This award is for you! We’re looking for a captivating digital media story (video, blog post, podcast, social media campaign) that has inspired viewers and readers to travel responsibly and contribute to a positive impact on the continent.

By entering the ATTA® for Action awards, you affirm your role as a leader in responsible tourism, demonstrating to peers, partners, and customers your commitment to making a meaningful impact.

Don’t forget to ensure you select the correct award category you are entering and provide all necessary information and supporting materials.

ATTA® Collaborative Champions of Climate and Social Justice

This award recognises the collaboration of organisations with aligned missions that share resources to make a holistic impact.

Have you collaborated with multiple stakeholders and contributed to making a meaningful impact for Africa’s tourism industry? This award recognises those who have made a real impact on climate and social justice through creativity and collaboration with local stakeholders who share an aligned mission.

By entering the ATTA® for Action awards, you affirm your role as a leader in responsible tourism, demonstrating to peers, partners, and customers your commitment to making a meaningful impact.

Don’t forget to ensure you select the correct award category you are entering and provide all necessary information and supporting materials.

ATTA® Traveller Education and Awareness Champion

This award recognises a buyer that educates travellers on how to be better visitors in order to make a more positive impact on tourism in Africa.

Do you believe education is key to transforming tourism into a force for good in Africa? This award recognises a travel buyer that is educating travellers on how to be better visitors for a more positive impact. Demonstrate your innovative approach, focus on Africa, and commitment to empowering future generations of responsible travellers and tourism professionals.

By entering the ATTA® for Action awards, you affirm your role as a leader in responsible tourism, demonstrating to peers, partners, and customers your commitment to making a meaningful impact.

Don’t forget to ensure you select the correct award category you are entering and provide all necessary information and supporting materials.